What If Your Online Presence Could Change Someone's Life?
Social media isn't just about followers, impressions, or going viral. The most meaningful digital influence can be what happens offline when your platform helps a person, business, or community take its next step.
How Can Social Media Create Real-World Impact?
On this episode of Hold The Room, Cara Truitt welcomes Meredith Dean, also known as @Merenator, a former journalist turned full-time travel and lifestyle content creator, digital strategist, community builder, and founder of The Dean's List.
Meredith has generated more than 260 million social media impressions and collaborated with brands and organizations including Google Travel, the Charlotte Hornets, Bumble, Marriott Hotels, YouTube Shorts, and others. She has also helped more than 500 clients strengthen their personal brands through social media coaching, digital strategy, career consulting, and storytelling.
But Meredith's work isn't really about chasing bigger numbers. Her focus is on using online visibility to create offline impact, especially for women-owned and minority-owned businesses and the communities around them.
What Does It Mean to Be a Person of Influence?
Meredith shares powerful examples of what can happen when someone uses their platform intentionally. One post helped bring attention and customers to a struggling local restaurant. Another video transformed a violinist's social media presence, taking him from roughly 2,000 followers to 200,000 followers in just two weeks and generating more than 20 million impressions.
But Cara and Meredith make an important distinction: you don't need millions of followers to have influence. Everyone has a circle of influence, and what matters is how intentionally you use your relationships, voice, ideas, and community to help other people create impact.
Why Does Offline Connection Still Matter in a Digital World?
Meredith talks about why she believes in-person relationships can matter even more than online visibility. That philosophy shows up throughout her work, including her involvement with a nonprofit supporting girls' schools, wells, and clinics in western Kenya. She describes seeing how community support can create lasting change and how digital storytelling can help bring more people into that work.
The conversation also explores Meredith's experience in journalism, interviewing major public figures, building an online community, and learning what makes someone feel truly present. She shares a memorable lesson from interviewing Larry King: the people who make the greatest impression are often the ones who are exactly the same person in real life as they are on camera. Authenticity can be felt.
How Can You Use Your Influence for Good?
Meredith opens up about a difficult moment that helped shape her platform. After a Women's March post went viral, she received thousands of hateful messages and even death threats. Rather than allowing that experience to silence her, she used it as motivation to lift up other women online and build a more supportive community.
Cara and Meredith ultimately return to one of the biggest questions of the episode: If we have the ability to create change and change a life, do we also have the responsibility to use our voice?
Meredith's answer is a powerful one. Your story and your words matter more than you realize. You don't have to wait until you have a massive platform to start creating impact. You can become a creator instead of simply a consumer, share what you've learned, support someone else's work, and use whatever influence you already have to make a difference.
Whether you're building a personal brand, growing a business, creating content, leading a community, or simply wondering how your own voice can make a difference, this conversation is a reminder that everyone has influence. The question is what you choose to do with it.
KEY TAKEAWAYS
How to turn social media influence into real-world impact by using your online presence to support people and businesses offline.
Why you don't need a massive following to have influence because every person has a community and circle of people they can affect.
How intentional content creation can help small businesses grow by connecting their stories with audiences who are ready to support them.
Why in-person relationships still matter in a digital world and can create the foundation for stronger online communities.
How to build an authentic personal brand by showing up online with the same personality, energy, and values you bring to real-life relationships.
Why creators should focus on impact instead of follower counts and measure success by the people and communities their work helps.
How one social media post can change a business's trajectory when the right story reaches the right audience at the right moment.
Why women supporting women creates powerful community influence both online and through real-world relationships.
How to turn negative experiences into positive influence by using difficult moments as motivation to support others.
Why your story deserves to be shared because your words, experiences, and perspective may help someone else change the course of their life.
GUEST BIO
Meredith Dean, aka @Merenator, is a former journalist turned travel and lifestyle content creator, digital strategist, and community builder. She is the Founder and CEO of The Dean's List, where she helps mission-driven entrepreneurs, public figures, women-owned businesses, and minority-owned businesses strengthen their digital brands and create meaningful impact.
Named one of Axios' 10 Most Influential Women in Charlotte, Meredith has generated more than 260 million social media impressions and has collaborated with organizations including Google Travel, the Charlotte Hornets, Bumble, Marriott Hotels, and YouTube Shorts.
Connect with Meredith
The Dean's List: https://www.thedeanslist.com/
LinkedIn: Meredith Dean on LinkedIn
Instagram: @Merenator on Instagram
Connect with Cara
Website: www.CaraTruitt.com
LinkedIn: Cara Truitt on LinkedIn
Instagram: Cara Truitt on Instagram
Join The Collective: www.caratruitt.com/podcast
Subscribe to Hold The Room for more conversations about influence, presence, community, and using your voice to create meaningful impact.